How to Search Keywords on Mac: A Comprehensive Guide

3 min readMar 7, 2023

As a Mac user, you might often find yourself in need of finding the right keywords to improve your search engine optimization (SEO) efforts. Searching for keywords on Mac is a straightforward process, but it can be confusing if you are not familiar with the available tools and techniques. In this article, we will guide you on How to Search Keywords on Mac through the steps to search keywords on Mac effectively.

Understanding Keywords

Before we dive into the tools and techniques, let’s first understand what keywords are and why they are important for SEO. Keywords are words or phrases that users type into search engines to find content on the internet. The right keywords can help your website appear higher in search engine results pages (SERPs), leading to increased traffic and visibility.

Using Spotlight to Search Keywords

Spotlight is a built-in search feature in macOS that allows you to search for files, folders, apps, and even web content. Here’s how to use Spotlight to search for keywords on your Mac:

Click on the magnifying glass icon in the top right corner of your screen, or press Command + Spacebar to open Spotlight.
Type in the keyword you want to search for.
Spotlight will display all the relevant results, including files, folders, apps, and web pages.

You can also refine your search by using specific search operators such as AND, OR, NOT, and quotes. For example, typing “keyword research” AND “Mac” will display results containing both phrases.

Using Safari to Search Keywords

Safari is the default web browser on Mac and offers some useful features for keyword research. Here’s how to use Safari to search for keywords:

Open Safari and go to Google.com.
Type in the keyword you want to search for.
Scroll down to the bottom of the page, and you will see related search terms that you can use for further research.

You can also use Safari’s “Find” feature to search for keywords on a specific webpage. Press Command + F, type in the keyword, and Safari will highlight all instances of that keyword on the page.

Using Keyword Research Tools

While Spotlight and Safari are useful for basic keyword research, they may not be enough for in-depth analysis. That’s where keyword research tools come in. Here are some of the best keyword research tools for Mac users:

1. Google Keyword Planner

Google Keyword Planner is a free tool that allows you to find keywords related to your business or industry. Here’s how to use it:

Sign in to your Google Ads account or create one if you don’t have one already.
Click on “Tools & Settings” and select “Keyword Planner.”
Enter a keyword or website related to your business and click “Get Started.”
Google Keyword Planner will show you a list of related keywords along with their search volume, competition, and other metrics.

2. Ahrefs

Ahrefs is a popular SEO tool that offers a variety of features, including keyword research. Here’s how to use it:

Sign up for an Ahrefs account.
Go to the “Keyword Explorer” tool.
Enter a keyword or website related to your business and click “Search.”
Ahrefs will show you a list of related keywords along with their search volume, keyword difficulty, and other metrics.

3. SEMrush

SEMrush is another all-in-one SEO tool that offers keyword research features. Here’s how to use it:

Sign up for a SEMrush account.
Go to the “Keyword Magic Tool.”
Enter a keyword or topic related to your business and